“Russ has delivered many benefits to the AMFINE business. Before even getting to the creation of marketing collateral, Russ ran a number of workshops to firstly get universal agreement on the company USP’s, core product strengths over competitors, the image it wanted to convey and agreement on our overall strategy. From there Russ assisted us in bringing consistency to our marketing message, developed a marketing strategy and created excellent marketing collateral that all fed from a messaging guide.
In addition (and Russ’ core strength) is that from high level briefings he is able to create excellent market content, blogs and thought leadership which act as a great lead generation tool.
Prior to AMFINE, I also worked with Russ at Vermilion Software who became a marketing leading client reporting and communication software platform for financial services firms. Russ revamped our brand image, greatly increased brand awareness across EMEA (and globally) and made a number of submissions that resulted in 12 major industry awards.
All of which contributed hugely to the growth of the business and the successful sale to Factset Research Systems in November 2016.”
Paul Smillie, former CEO, AMFINE Services & Software
“Russ joined Vermilion at a critical time for the company, in the run-up to a trade sale. He quickly made an impact, winning three major industry awards in his first three months, as part of his brand awareness drive. His team also built a new website, for which he wrote all the copy, and delivered an excellent corporate video, which Russ scripted, storyboarded and produced.
Russ revamped all of our marketing collateral, going from two basic factsheets to over 30 case studies, factsheets and business-driven information sheets, in multiple languages. He also grew our brand awareness significantly in the USA and Asia, through PR, exhibitions and thought leadership.
In total, Russ won 12 major industry awards for Vermilion in three years, in Europe, the USA and Asia – in some cases breaking records. He can work at a strategic level very comfortably, but can also roll his sleeves up and get the basics done very well. Strong domain knowledge and excellent writing skills are key features of his work.”
Stuart Mitchell, Corporate Finance, Quest Corporate
“Portfolio has been an invaluable partner for Vermilion over the past three years. Russ and his team have all the domain experience we required to deliver all of our company’s marketing requirements, from copy, design and award submissions right through to social media.”
Simon Cornwell, former Global Sales & Marketing Director, Vermilion Software
“Working with Russ was an absolute pleasure. Smiling certainly comes very high on his list of strong attributes. His ability to listen and translate something into a work of art is very special. Would never hesitate to work with Russ in the future and he will constantly be in the portfolio.”
Paul Bebber, Regional Sales Manager, Advent Software
“I have had the pleasure to work with Russ and his team over several years. They have always provided insightful, relevant and positive contributions to our discussions and helped us develop key go to market strategies.”
Graeme Condie, former Sales Director, DST Global Solutions
“I have known Russ for a number of years and have used his services at two companies where I have worked. He is industrious, ethical and knowledgeable – truly a consummate professional.”
Anthony Howland, Independent Consultant and former Chairman of Performa
“When I was first introduced to Russ we were in desperate need of a marketing makeover that could be achieved within a tight budget. Russ has since been instrumental in re-branding the company to co-comply, and has helped raise the profile of the firm through targeted marketing and PR work. Although the budget was small, the quality of the work and the impact it has had is truly remarkable.”
Chris Kaye, former Director, co-comply
“I would like to thank Fabienne and Russ for their fantastic work. Their approach of research and interviews with the team here resulted in deliverables that exceeded our expectations. It is a pleasure to work with an organisation who can relate to our domain and articulate our thoughts and points of view without the need for a relatively large amount of input and time from us. Great job guys and many thanks.”
Ian Hallam, former CEO, 3i Infotech
“I have worked with Russ on several projects and would thoroughly recommend his work. He combines his strong marketing skills with enthusiasm and strong domain understanding, and constantly exceeds expectations. Russ also processes excellent interpersonal skills and fits into any project environment seamlessly.”
Steve Young, former Managing Partner, Citisoft
“We have recently redesigned our website using Portfolio and we are delighted with the result. They totally understood our business and the various challenges of how we present that to potential clients. They presented straightforward and innovative design ideas and were able to deliver the final product to our requirements within budget and timescale.”
Neil Herbert, Director, HRComply