Amplify Your Fintech Success with Strategic PR Services
Public relations is your gateway to building trust, establishing thought leadership and generating the credibility that drives business growth. At Portfolio Marketing Communications, we specialise in building credibility, thought leadership and market presence through expert public relations - crafting and executing PR strategies that elevate fintech brands above the noise.
Comprehensive PR Strategy That Captures Your Vision
Our PR strategy process goes beyond surface-level aesthetics to uncover and articulate the core essence of your fintech business. We help you use the media to build a brand that authentically represents your mission and resonates with your target audience.
Fintech PR Strategy Development
We develop tailored Fintech PR strategies that align with your business objectives, target the right audiences through appropriate channels, and position your messages for maximum impact and credibility.PR Campaign Management and Execution
From initial planning through to results analysis, we manage every aspect of your fintech PR campaigns with precision, ensuring consistent messaging and timely delivery across all activities.Expert Media Briefings That Generate Top Coverage For Your Fintech Brand
Building strong relationships with journalists and media outlets is essential for sustained fintech PR success. Our media briefing services help you connect with the right reporters and deliver compelling stories that result in quality coverage.
Journalist Relationship Building
We cultivate and maintain relationships with key fintech journalists, editors and influencers, ensuring your company has access to the media contacts that matter most to your business.Briefing Preparation and Execution
Our team prepares comprehensive briefing materials and coordinates meetings with targeted media outlets, ensuring your spokespeople are well-prepared to deliver compelling, newsworthy content.Compelling Opinion Pieces That Establish Thought Leadership
Position your leadership team as industry authorities through strategic opinion piece placement. We help fintech executives share insights, analysis and perspectives that demonstrate expertise and drive business recognition.
Content Development and Strategy
We work with your subject matter experts to develop insightful opinion pieces that address industry trends, regulatory developments and market opportunities, positioning your company at the forefront of industry dialogue.Publication Placement
Our established relationships with trade publications, business media and digital platforms ensure your thought leadership content reaches the right audiences through respected channels.Impactful Press Releases That Drive News Coverage
Well-crafted press releases remain a cornerstone of effective fintech PR strategy. Our press release services ensure your news is communicated professionally and reaches the appropriate media outlets and stakeholders.
News Angle Development
We identify the most compelling angles for your announcements, crafting narratives that capture media attention and resonate with your target audiences.Distribution and Follow-up
Beyond writing, we manage the complete distribution process, targeting relevant journalists and publications whilst providing follow-up support to maximise coverage opportunities.Personal Profile Raising for Executive Recognition
In the fintech industry, personal brands often drive business success. Our profile raising services help your leadership team build recognition, credibility and influence within the industry and broader business community.
Executive Positioning Strategy
We develop comprehensive strategies to raise the profile of your key executives, identifying speaking opportunities, award nominations and media appearances that build personal and company credibility.Reputation Management
Our team monitors and manages executive reputation across all channels, ensuring consistent messaging and addressing any potential issues before they impact your business.Analyst Relations That Influence Market Perception
Industry analysts significantly influence market perception and customer decision-making in the fintech sector. Our analyst relations services help you build relationships with key research firms and secure positive coverage in influential reports.
Analyst Identification and Engagement
We identify the most relevant analysts covering your market segment and develop strategies for meaningful engagement that positions your company favourably in their research and reports.Briefing Programme Management
Our team coordinates regular analyst briefings, ensuring consistent communication of your key messages and providing analysts with the insights they need to accurately represent your company in their research.Ready to Elevate Your Fintech PR Strategy?
Book a free 30-minute consultation with our PR experts to discuss how we can help you build credibility, generate coverage and establish thought leadership in the fintech market.
Client case studies: our work
HOW WE HELPED BUILD VALUE IN VERMILION ON THE PATH TO A SUCCESSFUL TRADE SALE
The firm contacted us regarding outsourced marketing support at very short notice, due to a sudden internal departure. The request came at a pivotal point for the business, as a major trade sale was approaching, and the team needed to build value while working to a limited timescale. The US market was the main focus for growth.
HOW WE HELPED CORFINANCIAL TO EXPAND ITS MARKETING OPERATION AND ATTRACT NEW BUSINESS
We first met with corfinancial on recommendation from a consulting firm. We soon recognised that the firm’s sales potential could be enhanced by improved brand awareness, with more scale and focus in its marketing operations.
PMC was brought on board to address these issues for the UK and U.S. markets.
HOW WE HELPED CITISOFT BECOME RECOGNISED AS A THOUGHT LEADER IN THE UK
Despite being a major player in the U.S. market, Citisoft’s European presence was lacking in terms of brand awareness. Portfolio recognised that the London team had unfulfilled potential in the area of thought leadership, and was often losing out to its higher profile competitors who were regularly making insightful commentary on key industry and regulatory matters. We were hired to address this issue of brand awareness.
