Outsourced Marketing For Fintech Firms

Portfolio Marketing Communications is a full-service outsourced marketing agency, with specialist knowledge of the fintech sector. Want to know why you ought to make us your go-to outsourced marketing partner? Read on to find out.

We build strong client relationships

Regardless of whether you’ve chosen us for a complete outsourced marketing strategy, or to facilitate key disciplines, we will always establish a strong working relationship with our clients. There are three key aspects that shape our client service, and they are:

We are a proactive agency partner

We don’t wait for our clients to ask for deliverables, we proactively make suggestions that will help their business. We also draw their attention to relevant articles, regulations or marketing opportunities that we discover. This is what separates a ‘consultancy’ from an ‘agency’.

Creativity is at the core of what we do

We are always on the search for new ideas or themes in the world of fintech that we can maximise for our clients. In this way we can create content that is both relevant and current.

We are knowledgeable, and we know what works

We are always seeking to learn more about the specific functionality and competitors in the same space as our clients. Continually adding to our knowledge base is how we really add value for our clients.

Cutting-edge strategy support

One thing that we have learned after more than 20 years in the world of outsourced marketing is that the fintech space never stands still. There are changing technological concepts to keep up with, new buzzwords to learn, complex operational challenges to overcome, and modern regulations to abide by. The space is also still evolving, with emerging segments of the market surfacing continuously. Working successfully in this domain requires ongoing education – as your go-to outsourced marketing agency partner, we provide total transparency on all of these factors, and we use their nature to our advantage.

You’ll often find us at the latest trade exhibitions and seminars, and we’re always looking for learning opportunities in the form of webinars and industry publications – we stay aligned with the latest industry developments, so our clients can focus on their own offering.

Trusted Fractional CMO services

We’re proud to provide Fractional CMO services to fintech firms that are in need of fresh strategic input. We’ve helped countless companies across Europe and the USA to regain operational clarity as a result of the precise, Fractional CMO service that we offer.

Why hire an outsourced Fractional CMO?

A Fractional CMO will integrate with your existing team to help you achieve your key objectives. When it comes to Fractional CMO support vs buiiding an internal marketing team, a Fractional CMO comes with cost benefits, increased productivity, and a wealth of wider industry connections, giving your business a clear advantage over your competitors.

An outsourced Fractional CMO can scale with your business

When you choose our Fractional CMO support to enhance your internal marketing efforts, we will be able to scale your strategy in line with your business growth targets. If expansion is on your radar, then it could be the right time to hire a Fractional CMO.

We're a specialist fintech marketing agency

We work exclusively with clients in the fintech space, therefore our aggregated knowledge of their internal and external operations and requirements is what sets us apart. Our clients have yielded the rewards of choosing an outsourced marketing partner that specialises in their sector – and there are a few fundamental reasons why.

There’s no pause in establishing our understanding

Our comprehensive understanding of the fintech sector means that we can get to work straight away – you won’t have to spend months explaining your technology to us. Once we’ve got the context that we need, we’ll take the lead.

Bespoke content creation for fintech firms

The second main benefit is that we can create our own original content, rather than simply disseminating the information that you provide. We take the heavy lifting away from the content creation process, and we bring our own ideas to the table.

We’ve got a track record in driving results for global fintech companies

We’ve already worked with some of the most innovative, exciting fintech firms around the world, so we will always have an idea of the tactics that we need to deploy to achieve the same level of success. We report on our results in a fluent, straightforward way, and we move the goal posts for our strategies when it’s time to take your business further. Want some examples? Take a look at some of our client case studies, where we’ve illustrated the impact of our specialist fintech marketing support.

Why choose Portfolio Marketing Communications?

It’s time to take a new approach to your outsourced marketing strategy with us – here’s why:

We are as invested in your results as you are

Your strategy wins matter to us, and we aim to incorporate ourselves as a natural extension of your team in order to embody this fact. Once you’ve worked alongside us, you’ll see that we only strive to see your business succeed.

We tell your story effectively, to the right audiences

We know how much consideration goes into developing and unleashing fintech intelligence – and that’s exactly why we look for the best ways to share it with consumers that we know will find value in it. We will tailor an approach that suits your business from our range of outsourced digital marketing services – from websites to advertising and SEO.

We will help you to meet your main business objectives – and we will see you thrive

As the go-to outsourced marketing partner for fintech firms, we are driven by hitting objectives. The work doesn’t stop when we meet your aims though – we are committed to helping your business to set new goals – the more ambitious, the better! From progressing through the growth stages, to reaching the point of exit, we’re here for you throughout the entire process.

Choose outsourced marketing support with a distinctive edge

Whether your fintech firm is paving the way for your newest product launch, or if you’re in need of a new perspective to enhance your current marketing efforts, Portfolio Marketing Communications is here to help. Our discovery calls serve as the perfect starting point for a refreshed outsourced marketing strategy, so contact us today to arrange a time.

Client case studies: our work

HOW WE HELPED BUILD VALUE IN VERMILION ON THE PATH TO A SUCCESSFUL TRADE SALE

The firm contacted us regarding outsourced marketing support at very short notice, due to a sudden internal departure. The request came at a pivotal point for the business, as a major trade sale was approaching, and the team needed to build value while working to a limited timescale. The US market was the main focus for growth.

HOW WE HELPED CORFINANCIAL TO EXPAND ITS MARKETING OPERATION AND ATTRACT NEW BUSINESS

We first met with corfinancial on recommendation from a consulting firm. We soon recognised that the firm’s sales potential could be enhanced by improved brand awareness, with more scale and focus in its marketing operations. PMC was brought on board to address these issues for the UK and U.S. markets.

HOW WE HELPED CITISOFT BECOME RECOGNISED AS A THOUGHT LEADER IN THE UK

Despite being a major player in the U.S. market, Citisoft’s European presence was lacking in terms of brand awareness. Portfolio recognised that the London team had unfulfilled potential in the area of thought leadership, and was often losing out to its higher profile competitors who were regularly making insightful commentary on key industry and regulatory matters. We were hired to address this issue of brand awareness.