The Outsourced Marketing Partner For Fintech Firms

Position your fintech venture firmly within the market with the support of an experienced Fractional CMO

As the go-to Fractional CMO partner for a series of cutting-edge fintech firms, we help businesses to thrive and scale at pivotal points with targeted, strategic support. Our in-house expert Fractional CMO, Russ Bryan, has over three decades of experience in providing fintech businesses with strategic guidance, and his input has proven incremental to overall business success.

Dynamic, agile Fractional CMO support that steers business growth

The Fractional CMO service for fintech firms that we deliver is completely bespoke to suit your needs. We have a wealth of internal expertise across various marketing disciplines and have been deployed in a plethora of business situations, from start-up to trade sale. After an initial discovery chat, we will assess your goals, and we will tailor a strategic approach that utilises our trusted outsourced marketing services. We’ll choose tactics that are dynamic, agile, and aligned with your objectives.

Fintech business objectives that a Fractional CMO can help you achieve

Brand Building

Lead Generation

Customer acquisition & retention

Service launches

Thought leadership & industry crediblity

Market expansion & scaling

How can fintech firms benefit from hiring a Fractional CMO?

A Fractional CMO is a cost-effective, flexible option for fintech firms, and PMC provides both long-term and project-based support to reflect this. This kind of support can also contribute to the development of a comprehensive marketing strategy, and we have expertise across a range of disciplines designed to help these kinds of businesses to grow. The strategic repositioning that a Fractional CMO can introduce allows for more data-driven decision making processes, helping fintech firms to stay up-to-date with the dynamic nature of the sector.

When should a fintech fim hire a Fractional CMO?

Some scenarios that could signal that it’s time to hire a Fractional CMO include:

You’re a start-up fintech firm looking to bridge the gap in resources
Your firm is facilitating new service launches, entering a new market, or rebranding
You’re going through a period of interim leadership
Your firm has reached a scale where marketing can’t be delegated to junior staff members any longer

Learn more about knowing when it’s time to hire a Fractional CMO, and discover some additional ways that a fintech Fractional CMO can help your firm to unlock new growth opportunities.

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HOW WE HELPED BUILD VALUE IN VERMILION ON THE PATH TO A SUCCESSFUL TRADE SALE

The firm contacted us regarding outsourced marketing support at very short notice, due to a sudden internal departure. The request came at a pivotal point for the business, as a major trade sale was approaching, and the team needed to build value while working to a limited timescale. The US market was the main focus for growth.

HOW WE HELPED CORFINANCIAL TO EXPAND ITS MARKETING OPERATION AND ATTRACT NEW BUSINESS

We first met with corfinancial on recommendation from a consulting firm. We soon recognised that the firm’s sales potential could be enhanced by improved brand awareness, with more scale and focus in its marketing operations. PMC was brought on board to address these issues for the UK and U.S. markets.

HOW WE HELPED CITISOFT BECOME RECOGNISED AS A THOUGHT LEADER IN THE UK

Despite being a major player in the U.S. market, Citisoft’s European presence was lacking in terms of brand awareness. Portfolio recognised that the London team had unfulfilled potential in the area of thought leadership, and was often losing out to its higher profile competitors who were regularly making insightful commentary on key industry and regulatory matters. We were hired to address this issue of brand awareness.