BEARINGPOINT REGTECH: LAUNCHING A MAJOR UK BANKING UTILITY
- BearingPoint RegTech needed the support of our fractional CMO ahead of an exciting solution launch
- We proved the value of strategic content creation and targeted outreach in our work with the client
- We secured media coverage in high-profile fintech publications
About the client: BearingPoint RegTech
BearingPoint RegTech is a leading international provider of innovative regulatory, risk and supervisory technology solutions (RegTech, RiskTech, SupTech) and services to clients including large international banks, leading insurance companies, supervisory authorities and central banks.
We were already familiar with BearingPoint RegTech – we’d already produced a successful opinion piece for the client, and we secured a media briefing for the firm with the Financial Times regulation correspondent, on the topic of semantic modelling within regulatory reporting.
The challenge
The firm had developed an outsourcing solution for regulatory reporting that would diminish the cost of compliance for institutions. BearingPoint RegTech* chose us to help them to promote this service, known as the ‘RegTech Factory’, in the UK.
As part of our wider fractional CMO input, we advised a thought leadership approach, telling the story of the RegTech Factory in the context of the immense amounts of money being spent on regulatory reporting – an area where there is no competitive advantage to be gained between banks. An initial press release would announce the launch of the service, followed by a detailed opinion piece that positioned BearingPoint RegTech as a ‘futurist’.
*Disclaimer: The BearingPoint RegTech group of companies is not affiliated with and independent from BearingPoint Holding B.V. and its affiliates. The trademark BearingPoint is used under a licence from the BearingPoint Holding B.V. group of Companies.
Our approach
We wrote and outreached a press release, announcing the RegTech Factory service, to the UK financial and technology media. This gained coverage in eight major publications, and included follow links to the BearingPoint RegTech website.
We also wrote and pitched an opinion piece to the compliance and regulation reporters in national press and risk management publications. In this opinion piece, we explained BearingPoint RegTech’s view on the future of regulatory reporting and positioned the RegTech Factory concept. The opinion piece was accepted by Global Risk Regulator, an FT publication.
What we achieved
The press release we created for BearingPoint Regtech was picked up by a wide spread of prolific financial media publications, including:
- Compliance Matters
- Financial IT
- Insurance Edge
- Finextra
- Fintech Finance
- Institutional Asset Manager
- RegTech Analyst
- A major opinion piece was published in Global Risk Regulator (a Financial Times publication read by banks and regulators worldwide). The article included a namecheck for BearingPoint RegTech’s outsourced RegTech Factory solution
What the client said
Mark Shead, Head of RegTech Solutions UK, BearingPoint RegTech commented on the exposure that we generated for the launch:
“I became aware of Russ through his writing ability, reading his interesting analyses of the fintech world. He has written some excellent papers for us along with arranging media briefings etc. He is very knowledgeable about the fintech industry and his key strength is making complex processes and concepts both accessible and engaging.”
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